Are You Promoting Your Health Benefits the Best Way Possible?

Employee health benefits can help position your organization for success by attracting and retaining top talent. How can you promote your benefits in a way that increases employee loyalty, reduces recruitment costs and improves your image as great place to work? Customized communication, compelling storytelling and onsite benefit experts can help your employees understand what their options are and how to make the most of them.

1. Tailored Communication

When it comes to sharing information with employees, don’t rely solely on a one-size-fits all corporate email blast. Sharing information across multiple channels is a proven way to get people’s attention. According to the Society for Human Resources Management, a mix of one-on-one meetings, a website or a benefits fair can help ensure your employees are clued in on what’s available to them. Find out what methods your population prefers and tailor your approach accordingly.

2. Education Through Storytelling

A 50-page handbook can be daunting. Instead, pull the relevant content for your employees and show what’s in it for them. Using employee testimonials is a great way to demonstrate how your perks work in real life situations. Tie your health benefits to life events—like birth or marriage—and share a story of how they’ve worked for an individual in your organization.  

Companies have also found success using visuals like infographics with clean designs to break down the numbers and information to help make the benefits exciting. Incorporating graphics and videos can help your employees stay engaged and informed.

3. One-On-One Support

HR employees can serve as champions of your health benefits by being available to talk with staff about their detailed questions and concerns. Appointing approachable and knowledgeable staff members to give personalized guidance can help employees feel empowered about their decision making. Giving your employees this level of support also shows them they are valued.

Taking time to build and implement a strong promotion strategy can help you and your employees get the most out of your health benefits. Do research to find the approach that will fit best for your population and make sure to continue to gather employee feedback along the way to make any necessary changes.

4. Leveraging Your Onsite Clinic

If an onsite clinic is part of your benefits offering, make sure that the clinic staff can answer questions about your overall benefits offering. Employees may feel more comfortable approaching the onsite clinic staff with detailed questions related to their health and well-being. The other advantage of this approach is that the onsite clinic can drive better utilization of wellness programs, employee assistance programs, and other services offered by vendors who may not maintain an onsite presence.

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